Many Fans Not Paying Skyrocketing Prices For Taylor Swift’s ‘Reputation’ Tour
Sales for Taylor Swift’s “Reputation” tour have been disappointing because fans are not paying stratospheric prices for the 28-year-old pop star’s latest live performances.
“Sales so far have been a mega disappointment,” one music industry insider told the New York Post. “There are hundreds if not thousands of tickets left for every show.”
ConcertsAndAports.com notes that all the dates on Swift’s “1989” tour in 2015 “sold out within minutes.”
Ticketmaster’s “Verified Fan” program, which was rebranded “Taylor Swift Tix,” added a feature called “boosts” that promises fans a chance to “improve [their] position in line to purchase tickets.”
The “boosts” reportedly include joining Swift’s official mailing list, pre-ordering Swift’s “Reputation” album, paying $50 for a Swift T-shirt or purchasing a $60 replica snake ring that Swift wore in a music video.
Music blogger Bob Lefsetz said “Taylor Swift Tix” was “a tone-deaf scam” that is “upselling with a theoretical benefit” instead of a guaranteeing better seats.
Some fans who bought tickets during tour’s presale between Dec. 5 and Dec. 8 tweeted that the ticket offers after the presale were actually better and cheaper:
I paid $150 for my ticket with amazing seats for the 1989 tour. Now for the same seats I have to pay about $500.
To get ‘further in line’ to buy Taylor Swift tickets she wants you [to] buy merch from her … this greedy snake.
I wasted my time buying with the presale code as the tickets available to the public were much better.
Any particular reason that #Reputation tickets in the 100s section during presale last week were $446 APIECE and now they’re $267????
Taylor Swift’s 1989 tour tickets sold out in only a couple of hours. Today, you can *still* get really well-placed Reputation floor seats. If that doesn’t tell you your tickets are too expensive, idk what will.
Despite no sellouts of any shows and angry fans, Ticketmaster claimed “Taylor Swift Tix” was “an unparalleled success,” and said it delivered “the biggest registration we’ve ever had.”
Billboard estimated that Swift and her tour promoter Louis Messina could make much as $1.5 million per show with the new Ticketmaster system.
Messina and Swift’s music label, Universal, would not comment.